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Young and Brew-tiful: How Gen Z and Millennials are Driving Coffee Trends
The latest data from the NCA 2024 National Coffee Data Trends report highlights a significant increase in specialty coffee consumption, providing significant growth in the industry despite economic uncertainties. In January 2024, specialty coffee consumption reached 45% of past-day level, the highest in recent years. This surge reflects a growing consumer preference for premium coffee experiences, [...]